Cornwall Editions

Mercury PR has worked with Cornwall Editions to support a number of its book launches, providing them with press and event management services.

The launch of its latest book - The Storm Lion of Penzance - saw Mercury PR generate local and regional print and broadcast press coverage pre and post launch. Mercury also organised school readings of the book ahead of the launch and worked with bookshops in the county to organise book signings.

"Cornwall Editions commissioned Mercury PR to handle consumer, retail, press and broadcast media relations for a new book launch that was very important to our company's financial development and brand awareness. Mercury devised an intelligent and imaginative campaign and managed the various different sectors of the brief with great skill, diplomacy and sensitivity to people's needs. The resultant press, radio and TV coverage was above expectations and had an immediate positive effect on sales of the product. We shall be briefing Mercury again.”

Ian Grant - Chairman and Publisher, Cornwall Editions Ltd