When it comes to keynote reports it isn't just a matter of how long or how short.

It is, crucially, also a question of how simple or how complicated. In-depth analysis on company or market performance or on similar areas involving extensive research and data necessarily call for language that has to be carefully weighed and presented.

But that doesn't mean it is so full of jargon and "corporate speak" that turning every page becomes a chore...

Mercury offers the twin attributes of writing that is lucid as well as accurate, and research that is clear and easy to follow as well as germane and comprehensive.

Keynote reports that hold the attention and convey their worth and their importance are the sort that are easily digested, thus ensuring high levels of retention.

They also make it easier for busy business and news desks to assess them and to seek out the lines that will give them a story.

Cogently-written, well-constructed reports can be a powerful tool for promoting a company and its products and services, influencing and informing market sectors and winning a reputation for clear and reasoned thought.

It's an art, true, but it just so happens that at Mercury we have people who are extremely well-versed in every facet of it...