South West Investment Group (SWIG)

When SWIG wanted to raise awareness of its funds to member of the financial services sector and businesses in Cornwall at an event in the county it turned to Mercury PR for help.

To help SWIG achieve its objectives, Mercury:

• Researched and drafted two case studies on businesses that had benefited from SWIG support;
• Organised and oversaw photography for the case studies;
• Planned and managed the full production of a corporate DVD launched at the event;
• Undertook media liaison on behalf of SWIG.

As a result, the event was a success with a high turnout and a great deal of positive feedback for the SWIG DVD. Good press coverage was also generated for SWIG.

Following this launch, Mercury was commissioned by SWIG to support its Devon Fund launch and has also produced 'Invest South West' SWIG's first quarterly newsletter.

"We are very pleased with the media coverage gained to date and impressed by the 'extra mile' you have gone in generating media interest, forging contacts, coordinating photography, etc for us. The event went very well and the DVD hit just the right note. I am sure it will prove a valuable presentation tool for some time to come."

John Peters - Fund Manager, South West Investment Group